Sunday, June 24th 
(Note: all times/speakers subject to change) 


Networking Reception including light snacks and drinks!
Say hello to old friends and make new contacts!

Sponsor: Ticketmaster

 Location: Caddyshack

 3122 Golf View Road

 Sebring, FL 33870


Monday, June 25th
(Note: all times/speakers subject to change) 



Registration and
Continental Breakfast


South Florida State College

SFSC Performing Arts

University Center Auditorium

600 W. College Drive

Avon Park, FL  33825


Check-in, grab coffee and continental breakfast and visit our sponsor tables!




 Introductions & Business Meeting



Morning Session: Comprehensive Digital Marketing Strategies to sell tickets.


Presented by: Brandon Mellor

Sponsor: Paciolan

Join Paciolan’s Brandon Mellor to learn about some of the latest digital marketing capabilities and strategies to sell tickets and drive trackable ROIs. Learn how and why Google and Facebook are the best platforms to create and leverage advertising to the right customers. The discussion will also highlight the many different types of creative opportunities, placements and types of ads that work together to deliver comprehensive digital campaigns.


Networking Break


Take a quick break to mingle!



Q&A Session


Submit a question to ask your peers at this open discussion Q&A session.




Sponsor: Shubert Ticketing

Re-fuel for the afternoon with a festive lunch at the Fajita buffet.


Venue Tour: SFSC Performing Arts


Join us on a quick walk around the SFSC Performing Arts venues.




Afternoon Session: The Secret to Leading Customer Service Excellence


Presented by: Stacey Oliver-Knappe, MA, PHR, SHRM-CP

The customer service industry is changing. The introduction of technology, the variety of platforms available to interact with customers, and the demands of customers can be overwhelming. It can especially be daunting for the leaders. But service excellence is possible in every service organization, yours too. In this engaging fun program, Stacey shares her best tools and expertise how she has been delivering and creating customer service excellence with organizations for over 15 years. 


In this session you will learn how:

  • To define customer service excellence and how it is delivered in your organization.
  • To implement tweaks to your training programs to develop excellence in your employees.
  • To develop coaching skills to push your teams to excellence.
  • To create an action plan towards customer service excellence.

Speaker info at:



Panel Discussion: Adjusting to change in the Box Office


Panel Members: Mardi Dilger from the Marlins, Laura Zehe, and Araina Eber

Dealing with change can be difficult. Join us in this panel discussion and share in others experiences and tips.


Topics include:

  • Dealing with management changes (individuals)
  • Dealing with Organization management changes (company changes)/span>
  • Dealing with changing ticketing systemsOther change issues and the need for flexibility



Networking Break

Grab something to munch on and mingle with our sponsors!



Q&A Session



Didn’t hear your question earlier? New question come up? Stick around for this last session and discuss with your peers.



Visit the Museum of Performing Art and Culture


Located in the Wildstein Center for the Performing Arts: Permanent archaeological collection of Indian Artifacts.


2018 Agenda

Florida Association of Ticketing